E-Mail is Always Appropriate

Justification Chaffey and Smith (2015) stated that email is a coherent marketing programme which helps build relationships and combines excellence in devising effective campaigns. This is suitable for The Secret Garden Party (SGP), as it considered to be a grassroots and boutique type festival (Mintel, 2013) meaning that it has more wealthy clientele. Therefore email…

Everything You Need To Know About Email (nothing too IN TENTS) 

Intro Email is considered to be a system for sending messages from one individual to another via telecommunications links between computers or terminals using dedicated software. In terms of marketers using email, it is considered to be a way to reach consumers directly. For example direct email marketing reaches those interested in your business’ area of expertise which…

Reference / Evidence Post

References  Calmzone. (2016) Secret Garden Party. [Online] [Accessed on 9th December 2016]  https://www.thecalmzone.net/sponsors/secret-garden-party/ Campaign Monitor. (No Date) Why Email Marketing. [Online] [Accessed on 9th December 2016] https://www.campaignmonitor.com/resources/guides/why-email/ Chaffey, D. et al. (2012) Emarketing Excellence: Planning and Optimising your DigitalMarketing, FT Prentice Hall Pearson Education. Harlow. Charlton, G. (2015) The Pros and Cons of Subscription Commerce Models. [Online] [Accessed on 9th December 2016] https://econsultancy.com/blog/66034-the-pros-and-cons-of-subscription-ecommerce-models…

Do These Apps Really Help?

HSBC App When looking at the HSBC application there are many different features and qualities with this app. Many positive features of this app are that HSBC offer the ‘Fast Balance’ feature which allows consumers to access their account balances with one click without the need to sign in. HSBC also make their app very…

Mastering Mobile Marketing

Mobile is revolutionising and dominating all forms of marketing globally. Here are some of the specific techniques which are transforming the way we all live and interact with products and brands: MCommerce (Mobile Commerce) is the buying and selling of goods and services through handheld devices such mobiles and tablets. There is widespread assumption that m-commerce…

What No One Told You About Secret Garden Party 

As our chosen client is Secret Garden Party, we found this was a logical phrase for a potential consumer to search, using Google search engine. We specifically included the date ‘2017’ in our search, as the buyer would most likely be looking for future tickets or festival opportunities. Our search showed that London is the…

Secrets Pizza Hut 

In this blog we will be looking deeper into the different trends around Pizza Hut in the United Kingdom within the last 7 days. When looking deeper into the Pizza Hut trends we have found that at the weekends the searches corresponding to key words in relation to Pizza Hut. Domino’s for example were much more commonly searched…

What Is The Cheapest Way to Sell?

Email Marketing  We believe that email marketing is the cheapest, and most effective way to sell for a business. Especially so for the UK based music festival  Secret Garden Party. Below is a screenshot of how Charisma, a digital marketing agency based in Manchester, marketed the Secret Garden Party this year to previous festival goers in…

How To Take Advantage of Social Media.

Here the team of Charisma will look through the different social media platforms and how brands use platforms for their advantage whether that be views or sales. Facebook The main type of communication used by Facebook is their very own Facebook messenger. At first, this was an integrated part of Facebook. However, they started to…

Power Of Blogs

Blogs and Vlogs are a form of digital media, which is digitised content that can be transmitted over the internet or computer networks. Digital media as a whole has been growing massively over the last 20 years. In 1997 the first blog was written by Jorn Barger; this revolutionised story telling as it provided an online diary…