Mobile is revolutionising and dominating all forms of marketing globally. Here are some of the specific techniques which are transforming the way we all live and interact with products and brands:
MCommerce (Mobile Commerce) is the buying and selling of goods and services through handheld devices such mobiles and tablets. There is widespread assumption that m-commerce will outdo desktop e-commerce as the method of choice for digital commerce transactions.
One of the most popular mcommerce methods at the moment is the Facebook marketplace whereby people can buy and sell over their mobile.
Mobile Payment is money spent on a product or service through a portable device such as a mobile phone, smartphone or tablet. Mobile technology nowadays can allow payments to be sent between friends or family members.
- PayPal was founded in 1998.
- More recently in 2014 Apple Pay launched, followed a year later by Android and Samsung Pay.
- By 2020 it is estimated that 90% of smartphone users will have made a mobile payment.
Location Based Marketing, sends alerts to smartphones through SMS text messages. An alert may include information about a local business’ deal of the day or include a purchasing incentive, such as a discount coupon code, e.g. a free pasty when you walk past Greggs. This is known as Blue Jacking.
Also Foursquare, now known as Swarm, is another popular app based on location.
Mobile Gaming is often found in the form of apps. These are available from app stores such as google play or apple’s app store. These often have in-app purchase which entice the user to continue using the game.
A good example is PokerStars and Party Poker which are the most popular apps as they are user friendly and the whole premise of the app is to encourage in app purchases. However, they cater to all needs as there are free versions available.
Mobile advertising is a method of advertising that appears on mobile devices such as smart phones, tablets or PDAs that have wireless connections. Advertising can take place as text ads via SMS, or banner advertisements that appear embedded in mobile web site, in downloaded apps or in mobile games.
For example on the gaming app Candy Crush people dislike the free version of the app due to the amount of advertisements found. Therefore, people are willing to buy the full version of the app.
A mobile app is a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.
For example SongKick is a great example as it syncs all the songs on your phone to concerts/event in your area from these musicians. This app then sends emails and texts to alert the user of the events which as a result achieves its marketing objectives of raising awareness and selling tickets.
Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
For example, Pokémon GO.
Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. On a computer, virtual reality is primarily experienced through two of the five senses: sight and sound.
For example the Oculus Rift is the most popular VR headset as you can use it to interact with your gaming surroundings and makes the experience more immersive.
Augmented Reality – http://whatis.techtarget.com/definition/augmented-reality-AR
Mobile Advertising – http://www.investopedia.com/terms/m/mobile-advertising.asp
Mobile Applications – http://whatis.techtarget.com/definition/mobile-app
Virtual Reality – http://whatis.techtarget.com/definition/virtual-reality