E-Mail is Always Appropriate

Justification Chaffey and Smith (2015) stated that email is a coherent marketing programme which helps build relationships and combines excellence in devising effective campaigns. This is suitable for The Secret Garden Party (SGP), as it considered to be a grassroots and boutique type festival (Mintel, 2013) meaning that it has more wealthy clientele. Therefore email…

Everything You Need To Know About Email (nothing too IN TENTS) 

Intro Email is considered to be a system for sending messages from one individual to another via telecommunications links between computers or terminals using dedicated software. In terms of marketers using email, it is considered to be a way to reach consumers directly. For example direct email marketing reaches those interested in your business’ area of expertise which…

Reference / Evidence Post

References  Calmzone. (2016) Secret Garden Party. [Online] [Accessed on 9th December 2016]  https://www.thecalmzone.net/sponsors/secret-garden-party/ Campaign Monitor. (No Date) Why Email Marketing. [Online] [Accessed on 9th December 2016] https://www.campaignmonitor.com/resources/guides/why-email/ Chaffey, D. et al. (2012) Emarketing Excellence: Planning and Optimising your DigitalMarketing, FT Prentice Hall Pearson Education. Harlow. Charlton, G. (2015) The Pros and Cons of Subscription Commerce Models. [Online] [Accessed on 9th December 2016] https://econsultancy.com/blog/66034-the-pros-and-cons-of-subscription-ecommerce-models…