Reference / Evidence Post

References 

Calmzone. (2016) Secret Garden Party. [Online] [Accessed on 9th December 2016]  https://www.thecalmzone.net/sponsors/secret-garden-party/

Campaign Monitor. (No Date) Why Email Marketing. [Online] [Accessed on 9th December 2016] https://www.campaignmonitor.com/resources/guides/why-email/

Chaffey, D. et al. (2012) Emarketing Excellence: Planning and Optimising your DigitalMarketing, FT Prentice Hall Pearson Education. Harlow.

Charlton, G. (2015) The Pros and Cons of Subscription Commerce Models. [Online] [Accessed on 9th December 2016] https://econsultancy.com/blog/66034-the-pros-and-cons-of-subscription-ecommerce-models

Esposito, E. (2015) 5 Reasons Why You Should Use Email to Manage Work. [Online] [Accessed on 9th December 2016] https://www.smartsheet.com/blog/downsides-email-managing-work

Forbes. (2015) 10 Reasons to Use Email Marketing. [Online] [Accessed on 9th December 2016] http://www.forbes.com/sites/constantcontact/2015/09/17/10-reasons-to-use-email-marketing-as-told-by-small-businesses/#543ef4fd7eba

Fox School of Business. (2016) Dear [company] Personalised Emails Don’t Impress Customers. [Online] [Accessed on 9th December 2016] http://www.fox.temple.edu/posts/2012/06/dear-insert-company-name-personalized-emails-dont-impress-customers/

Franklin, A. (2013) Marketing Experiments: Email Content That Geta Clicked. Blue Wire Media. [Online] [Accessed on 9th December 2016] http://www.bluewiremedia.com.au/blog/2013/04/marketing-experiments-email-content-that-gets-clicked

Green, J. (2012) The Science Behind Those Obama Campaign E-Mails. Bloomberg. [Online] [Accessed on 9th December 2016] https://www.bloomberg.com/news/articles/2012-11-29/the-science-behind-those-obama-campaign-e-mails

Koshy, V. (2016) ’10 Effective Email Marketing Techniques Backed by Data.’ Email Marketing, 1(2).

Mintel. (2013) Music Festival Tourism Worldwide. [Online] [Accessed on 9th December 2016] http://academic.mintel.com.ezproxy.mmu.ac.uk/display/667948/?highlight#hit1

Mortimer, N (2014) Direct Email Marketing. [Online] [Accessed on 9th December 2016] http://www.thedrum.com/news/2014/12/15/direct-email-marketing-woos-64-shoppers

Nelson, A. (2013) 25 Mind Blowing Email Marketing Stats. Sales Force [Online] [Accessed on 9th December 2016] https://www.salesforce.com/blog/2013/07/email-marketing-stats.html

Secret Garden Party. (2016) Contact Us. [Online] [Accessed on 9th December 2016] http://www.secretgardenparty.com/whats-what/contact-us/

Secret Garden Party. (2016) Home[Online] [Accessed on 9th December 2016] http://www.secretgardenparty.com/home/

Smart Insights (2016) What is the Best Frequency for Email Marketing. [Online] [Accessed on 9th December 2016] http://www.smartinsights.com/email-marketing/email-communications-strategy/best-frequency-for-email-marketing/

 

 

 

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